Campaigns

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Old is Gold. Gold is Old. '26

By placing silver at the center of this traditionally gold occasion, Akshay Tritiya, we reimagined conventionality.

  • Four-strand green beaded 925 silver choker with gold-polished oval centre, pearl border and pink-green bird motif detailing.
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Playround'26

Launched at the time of silver getting expensive by the day, Playround is our fun play of crafting silver with stones, making them bolder without increasing costs.

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Fusion Relaunch'26

Shot at a Banaras handloom, representing craft meets craft, Naksa's new Fusion story launches.

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Sahej’25

Diwali, for us, meant staying in. Recreating everyday rituals that feel like home. Sahej is a reminder to savour what already holds us.

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In Fusion ’25

Beyond the binary of this or that, there exists a space of coexistence. Naksa’s first step into a language where influences meet without needing to choose.

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Naksa Ki Pehli Diwali ’24

A joy like this deserves to be shared. Like a first birthday or a family’s first wedding, we celebrated simply: together, laughing, dressed up, and full of gratitude.

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Living Relics ’24

Fragments of the past, carried into the present. An exclusive capsule.

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Naksa Launch ’24

Four women. Our first portraits. Rooted in orange, teal, off-white, and brown, the colours, learnings, and where Naksa was born from.

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Written in Silver ’24

Shot inside a Banaras library, Nandini's tribute to two loves, books and silver, and how both stand for longevity.

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The IT Girl in IT Studs ’25

Shot in a rugged parking lot and candy backdrops combined, The IT Studs celebrate solid built of soft, expressive studs.

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The Mirror Project ’25

Four women. Four ways. A gentle invitation to style as you're comfortable and to fall in love with the person looking back.

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In Her Name ’24

On Mother’s Day, we surprised some mom with letters written by their children, reminding them of the lost love in writing.