About Naksa
Naksa took root in one of the world’s oldest cities, Varanasi, inspired by the progressive teachings of three remarkable women—our founder Nandini's dadi, Bela, nani, Sunita, and Mumma, Akanksha. These women instilled in Nandini, the importance of thoughtful decision-making, futuristic planning, and asset-building from an early age, laying the foundation for what would eventually become Naksa.
As Nandini grew into a young woman who liked to dress and accessorise according to her style, she found joy in wearing pure silver jewellery that served both as fashion wear and as a means to build assets. This insight inspired her to create Naksa. Naksa is home to a universe of unique 92.5% pure silver jewellery, each piece handcrafted to help you stand out. The collection spans from oxidised to enamel and two-tone silver jewellery, drawing inspiration from both traditional art and modern lifestyles. Creating your legacy with beautiful, fusion, timeless jewels, why haven’t we thought about this before?
Nandini recalls, “The first time I wore a traditional choker with a shirt-and-trousers look, I felt truly myself, able to combine my age-old values with my new-age personality.” Naksa is a brand that effortlessly combines traditional and contemporary aesthetics, offering fusion jewellery that makes the most of what there is.
Brought up in a family where transparency shaped decisions and relationships, Nandini realized the importance of it, which is why transparency is at the heart of Naksa. Each piece isn’t just jewellery; it’s a valuable asset that grows in value over time. We mark every piece with ‘925’ to guarantee its purity and provide clarity on the silver content, so you can build your wealth piece by piece.
Inspired by the influential women in her life—herself, her mother, Akanksha, Nani, Sunita, and dadi, Bela—Nandini named the brand Naksa. It symbolizes empowered decision-making and the legacy of strong, forward-thinking women. Shop Naksa and join this powerful cult of women who believe in building their assets by owning stand-out, fusion, pure silver wear.